P1 Competitive Analysis

Starbucks Coffee

For project one my client is Starbucks Corporation, an American global coffee company and coffeehouse chain based in Seattle, Washington. It was founded in 1971 as a Seattle coffee bean roaster and retail and since then the company has expanded.


Starbucks is the largest coffeehouse company in the world. It’s biggest rival being the UK Costa Coffee. Other competition are other local coffee shops, smoothie and drink shops and other major coffee corporations. Also other major corporations which serve coffee beverages are a competition such as: McDonald’s, Nestle S.A., Dunkin’ Brand Group Inc., ect.


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