P2: Project Statement and Research

The Seattle Supersonics (Topic Change) 

Background

The Seattle SuperSonics also known as the Sonics are an American professional basketball team based in Seattle, Washington. They played in the Pacific and Northwest Divisions of the National Basketball Association (NBA) from 1967-2008. When the 2007-2008 season ended the team relocated to Oklahoma City, Oklahoma and currently plays as the Oklahoma City Thunder. Since then there have been numerous discussions about bringing the Seattle SuperSonics back to Seattle Washington to play in the KeyArena as a part of the NBA again. My client for this project is SB Nation’s- Sonics Rising, which is a community designed to bring quality basketball content including arena and local news related to basketball efforts and a forum to discuss that content. Sonics Rising is a community formed to celebrate the 41-year heritage of the Seattle SuperSonics

Client

SB Nation’s audience consistently ranks as the most affluent and influential in the sports category. Main audience consists of males and females ranging from young adults to middle-aged who are Sonics fans that like to keep up to date with news regarding bringing the team back to Seattle.

Objectives 

My data visualization will be used for Sonics Rising website and show the highlights of the SuperSonics over their career from 1967-2008. The objective of this visualization is to captivate readers while informing them with key historic statistics of the team and the potential the team has of making a return to Seattle, Washington. I want my audience to view data and become further drawn towards involving themselves in the SuperSonics Save Our Sonics group and other news regarding the return of the team.

Obstacles

The one misconception I face with this project is the exact standing of the team’s official return to Seattle as the Seattle SuperSonics. In it’s current state in 2015, it is all an idea and there are groups like Save Our Sonics who are working towards campaigning the return of a Seattle based team in the NBA. However, some obstacles I face are people who do not necessarily want a return of a team such as Oklahoma Thunder Fans, ect. 

Key Benefits

The main benefit of my data visualization is to highlight the SuperSonics team over their career from 1967-2008. They are still a well-known team and a huge part of sports history in Seattle, Washington. My goal is to display statistical information about the team that will inform and highlight significant accomplishments throughout their career.

Support Statements/Reasons Why

My key benefits outweigh the obstacles because there are many people like myself who are passionate about the return of the SuperSonics and even if they do not return to Seattle, they are still a big part of Seattle’s history, which is kept alive and current through Sonics Rising and Save Our Sonics websites. 

Tone

The main tone for this design will be authoritative, simply because the teams statistics will convey factual information in regards to past games, playoffs, ect. I want to have some emotional tone because this is something that doesn’t apply to all my viewers in the same sense and is geared towards the Sonics fans.

 Media

The main media use for my data visualization will be web-based for the Sonics Rising webpage and community. If the team makes an official return then my media could extend to more print as a way of getting fans involved, informed and excited.

Creative Considerations

This project could extend with regards to where this potential return of a team happens or not. For this project it will be designed in English only, but if used in other media it could be produced in multiple languages because the NBA is diverse and represents and aids to different cultures and languages.

Inspiration

Screen shot 2015-05-12 at 1.27.25 AM 2014-05-spurs-blazers-preview-infographic-e1399391844567 1 Screen shot 2015-05-11 at 10.18.43 PM  whos-the-greatest-of-all-time

Sketches

P2Sketches P2Sketchestwo

Research

http://www.sonicsarena.com/ http://www.sonicsrising.com/ http://www.basketball-reference.com/ http://en.wikipedia.org/wiki/Seattle_SuperSonics http://www.voxmedia.com/brands/sbnation

Image Sources

http://www.dukebasketballreport.com http://www.48minutesofhell.com/spurs-blazers-playoffs-preview https://www.pinterest.com/pin/363876844864755941/ https://www.pinterest.com/pin/516154807265914198/ https://www.pinterest.com/pin/118360296426940812/

Starbucks Corporation: Business Overview (First Idea for P1)

Background

My client for project two is Starbucks Corporation. Starbucks is an international coffeehouse that has built one of the world’s most powerful and recognizable brands in high-quality coffee and the “Starbucks Experience”. It first revolutionized the coffeehouse industry by marketing high-quality coffee in an inviting and chaos-free environment where customers could go to relax and enjoy a beverage. Although in the early 2000’s the company faced a significant growth, stores faced saturation in the domestic market.  Starbucks Corporation generates revenue from company-operated retail stores and specialty operations. Starbucks operates 11,131 retail stores in North America and 5, 727 stores internationally a total of 16,858 stores. I am doing my project based on Starbucks data growth in terms of their business overview.

Target Audience

My main audience is geared toward both men and women who are business oriented and range from early to mid 20’s who are in college to 60’s near retirement. These people may be existing loyal customers of Starbucks, potential customers, buyers, stock investors, ect.

Objectives

My main objectives for my project is for viewers to take away positive information in regards to Starbucks Corporation by gaining a better understanding of their overall success and growth over the years. I would like my project to communicate in a clear way the company’s growth and statistics to help viewers understand their financial success better.

Obstacles

My client has a lot of competitors whom are also very successful and well established therefore my message and visualization of chosen information must be strong and powerfully portrayed. I would like my information to stand out and highlight the most impacting successes. Starbucks strives to be unique and stand out from it’s competitors so a challenge I face is keeping it that “unique brand experience”.

Key Benefit

The main benefit viewers will take away after reading my material will be the continuous financial success and growth Starbucks has had throughout the years and also give them the confidence in this pattern as a future outlook within the company.

Support Statements/Reasons Why

My key benefit outweighs it’s challenges because it has a consistency in business success through time and also because it is a unique brand that differs vastly from it’s competitors in ways I will highlight in my project.

Tone

The tone for my communication will be authoritative because I will have data evidence to back up my claims and represented information.

Media

The potential media could be represented in is an annual report for Starbucks Corporation, a flyer for Starbuck’s Employees and corporate offices and/or on webpages for investors and business columns.

Creative Considerations

This project will be in one language (English), however it could be represented in multiple languages or geared toward different nations since the company is internationally distributed.

Research:  Starbucks-Corporation-Financial-Highlights-2013 Screen Shot 2015-05-05 at 5.50.02 PM Screen Shot 2015-05-05 at 5.50.10 PM Sources:

http://www.starbucks.com/about-us/company-information http://gr.starbucks.com/en-US/_About+Starbucks/History+of+Starbucks.htm http://www.wikinvest.com/stock/Starbucks_(SBUX) http://marketbusinessnews.com/starbucks-corporation-company-information/16545 http://finance.yahoo.com/news/business-overview-starbucks-corporation-153911868.html;_ylt=A0LEVy2BY0lVqcwAyvBXNyoA;_ylu=X3oDMTEzaXJ1ODZiBGNvbG8DYmYxBHBvcwM2BHZ0aWQDVklQNTc3XzEEc2VjA3Ny

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