P3: Project Statement

Seattle SuperSonics- Business & Revenue (part II)


The Seattle SuperSonics also known as the Sonics are an American professional basketball team based in Seattle, Washington. They played in the Pacific and Northwest Divisions of the National Basketball Association (NBA) from 1967-2008. When the 2007-2008 season ended the team relocated to Oklahoma City, Oklahoma and currently plays as the Oklahoma City Thunder. Since then there have been numerous discussions about bringing the Seattle SuperSonics back to Seattle Washington to play in the KeyArena as a part of the NBA again. My client for this project is SB Nation’s- Sonics Rising, which is a community designed to bring quality basketball content including arena and local news related to basketball efforts and a forum to discuss that content. Sonics Rising is a community formed to celebrate the 41-year heritage of the Seattle SuperSonics

Target Audience

SB Nation’s audience consistently ranks as the most affluent and influential in the sports category and potential investors. Main audience consists of males and females ranging from young adults to middle-aged who are Sonics fans that like to keep up to date with news regarding bringing the team back to Seattle.


The second part of my data visualization will be used for Sonics Rising website to display the business and financial aspect of the team following my intro and history recap visualization. The second part of my project will display how many fans were a part of the SuperSonics community in the past and how it financially impacted Seattle in a positive way.


One of the main obstacles I face with this part of the project are that the costs outweigh the potential gain of a returning team. As well as the initial cost being an investment because the financial earnings would be something to come in the future and not right away.

Key Benefits

The main benefit of my data visualization is to highlight the financial benefits that an NBA team has in the Seattle community. Our cities financial income gain towards having a returning team by looking at past data in regards to this.

 Support Statements/Reasons Why

My key benefits outweigh the obstacles because this is an investment that Seattle can potentially make which will benefit our community in many positive ways in terms of finance, job opportunity, etc.


The main tone for this design will be authoritative and subjective. It’s authoritative because it’s a potential business plan/decision and subjective because the purpose of my visualization is to influence viewers of the benefits and positive impact that having a returning team would have.


The main media use for my data visualization will be web-based for the Sonics Rising webpage and community. If the team makes an official return then my media could extend to more print as a way of getting fans involved and informed.

Creative Considerations

This project could extend with regards to where this potential return of a team happens or not. For this project it will be designed in English only, but if used in other media it could be produced in multiple languages because the NBA is diverse and represents and aids to different cultures and languages.


Screen shot 2015-06-02 at 6.14.53 AM       Screen shot 2015-06-02 at 6.15.08 AM






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