Week 5 Data Sources

Seattle SuperSonics

Data Sources:







Unit 5 Reading

In Profile One The Infographics Gentlemen Cairo talks about John Grimwade who is a graphics director of Conde Nast Traveler Magazine and a personal inspiration. He mentions Grimwade as being “a true gentleman, one those professionals who are always willing to help rookies”. Cairo covers Grimwade’s design background and personal experiences in a series of interview questions. He started doing information graphics years before computers and therefore have developed simple principles. His main goal is to tell a clear story and have narrative through graphics. It is important to establish hierarchy and identify main components of the story early in the process. My favorite piece of his is “Medal Exchange” Conde Nast Portfolio 2008 because it immediately grabbed my interest and is a great example of how hierarchy is used in a clear and informative way. In addition to this Grimwade gives some great advice to students or people thinking about entering the field stating that it is a lot more challenging then it looks and how you need years of self-teaching and trial-error to master techniques and tools.

In Chapter 6: Visualizing for the Mind Cairo discusses visualization in terms of our brains and how we interpret images and processes things. I found it interesting that  “the brain is much better at quickly detecting shade variations than shape differences“. Our brain is also a device that picks up on patterns, proximity, similarity continuity, and closure all of which are principles that help us to make our infographics more functional with organization, composition and layout. Choosing graphic forms based on how vision works is important while designing for numerous reasons. There are numerous approaches to visualization we can take while designing but this chapter helps us to understand how we as people differentiate in comparisons, values and other groups of information. This in turn helps me to understand what types of things to consider, knowing what my viewers will look at first, interpret and visually organize.

In the blog post reading How to Do Infographic Research talks about the four parts to a successful infographic. The research forms the foundation, next comes finding sources, then referencing sources and finally structuring your results.

Linked image in relation to reading:

I chose this link because it visually displays the elements discussed in the reading that allow it’s viewer to clearly organize information with use of color, hierarchy, shapes, and size.



Hotlinked example of excellent data visualization:



P2: Project Statement and Research

The Seattle Supersonics (Topic Change) 


The Seattle SuperSonics also known as the Sonics are an American professional basketball team based in Seattle, Washington. They played in the Pacific and Northwest Divisions of the National Basketball Association (NBA) from 1967-2008. When the 2007-2008 season ended the team relocated to Oklahoma City, Oklahoma and currently plays as the Oklahoma City Thunder. Since then there have been numerous discussions about bringing the Seattle SuperSonics back to Seattle Washington to play in the KeyArena as a part of the NBA again. My client for this project is SB Nation’s- Sonics Rising, which is a community designed to bring quality basketball content including arena and local news related to basketball efforts and a forum to discuss that content. Sonics Rising is a community formed to celebrate the 41-year heritage of the Seattle SuperSonics


SB Nation’s audience consistently ranks as the most affluent and influential in the sports category. Main audience consists of males and females ranging from young adults to middle-aged who are Sonics fans that like to keep up to date with news regarding bringing the team back to Seattle.


My data visualization will be used for Sonics Rising website and show the highlights of the SuperSonics over their career from 1967-2008. The objective of this visualization is to captivate readers while informing them with key historic statistics of the team and the potential the team has of making a return to Seattle, Washington. I want my audience to view data and become further drawn towards involving themselves in the SuperSonics Save Our Sonics group and other news regarding the return of the team.


The one misconception I face with this project is the exact standing of the team’s official return to Seattle as the Seattle SuperSonics. In it’s current state in 2015, it is all an idea and there are groups like Save Our Sonics who are working towards campaigning the return of a Seattle based team in the NBA. However, some obstacles I face are people who do not necessarily want a return of a team such as Oklahoma Thunder Fans, ect. 

Key Benefits

The main benefit of my data visualization is to highlight the SuperSonics team over their career from 1967-2008. They are still a well-known team and a huge part of sports history in Seattle, Washington. My goal is to display statistical information about the team that will inform and highlight significant accomplishments throughout their career.

Support Statements/Reasons Why

My key benefits outweigh the obstacles because there are many people like myself who are passionate about the return of the SuperSonics and even if they do not return to Seattle, they are still a big part of Seattle’s history, which is kept alive and current through Sonics Rising and Save Our Sonics websites. 


The main tone for this design will be authoritative, simply because the teams statistics will convey factual information in regards to past games, playoffs, ect. I want to have some emotional tone because this is something that doesn’t apply to all my viewers in the same sense and is geared towards the Sonics fans.


The main media use for my data visualization will be web-based for the Sonics Rising webpage and community. If the team makes an official return then my media could extend to more print as a way of getting fans involved, informed and excited.

Creative Considerations

This project could extend with regards to where this potential return of a team happens or not. For this project it will be designed in English only, but if used in other media it could be produced in multiple languages because the NBA is diverse and represents and aids to different cultures and languages.


Screen shot 2015-05-12 at 1.27.25 AM 2014-05-spurs-blazers-preview-infographic-e1399391844567 1 Screen shot 2015-05-11 at 10.18.43 PM  whos-the-greatest-of-all-time


P2Sketches P2Sketchestwo


http://www.sonicsarena.com/ http://www.sonicsrising.com/ http://www.basketball-reference.com/ http://en.wikipedia.org/wiki/Seattle_SuperSonics http://www.voxmedia.com/brands/sbnation

Image Sources

http://www.dukebasketballreport.com http://www.48minutesofhell.com/spurs-blazers-playoffs-preview https://www.pinterest.com/pin/363876844864755941/ https://www.pinterest.com/pin/516154807265914198/ https://www.pinterest.com/pin/118360296426940812/

Starbucks Corporation: Business Overview (First Idea for P1)


My client for project two is Starbucks Corporation. Starbucks is an international coffeehouse that has built one of the world’s most powerful and recognizable brands in high-quality coffee and the “Starbucks Experience”. It first revolutionized the coffeehouse industry by marketing high-quality coffee in an inviting and chaos-free environment where customers could go to relax and enjoy a beverage. Although in the early 2000’s the company faced a significant growth, stores faced saturation in the domestic market.  Starbucks Corporation generates revenue from company-operated retail stores and specialty operations. Starbucks operates 11,131 retail stores in North America and 5, 727 stores internationally a total of 16,858 stores. I am doing my project based on Starbucks data growth in terms of their business overview.

Target Audience

My main audience is geared toward both men and women who are business oriented and range from early to mid 20’s who are in college to 60’s near retirement. These people may be existing loyal customers of Starbucks, potential customers, buyers, stock investors, ect.


My main objectives for my project is for viewers to take away positive information in regards to Starbucks Corporation by gaining a better understanding of their overall success and growth over the years. I would like my project to communicate in a clear way the company’s growth and statistics to help viewers understand their financial success better.


My client has a lot of competitors whom are also very successful and well established therefore my message and visualization of chosen information must be strong and powerfully portrayed. I would like my information to stand out and highlight the most impacting successes. Starbucks strives to be unique and stand out from it’s competitors so a challenge I face is keeping it that “unique brand experience”.

Key Benefit

The main benefit viewers will take away after reading my material will be the continuous financial success and growth Starbucks has had throughout the years and also give them the confidence in this pattern as a future outlook within the company.

Support Statements/Reasons Why

My key benefit outweighs it’s challenges because it has a consistency in business success through time and also because it is a unique brand that differs vastly from it’s competitors in ways I will highlight in my project.


The tone for my communication will be authoritative because I will have data evidence to back up my claims and represented information.


The potential media could be represented in is an annual report for Starbucks Corporation, a flyer for Starbuck’s Employees and corporate offices and/or on webpages for investors and business columns.

Creative Considerations

This project will be in one language (English), however it could be represented in multiple languages or geared toward different nations since the company is internationally distributed.

Research:  Starbucks-Corporation-Financial-Highlights-2013 Screen Shot 2015-05-05 at 5.50.02 PM Screen Shot 2015-05-05 at 5.50.10 PM Sources:

http://www.starbucks.com/about-us/company-information http://gr.starbucks.com/en-US/_About+Starbucks/History+of+Starbucks.htm http://www.wikinvest.com/stock/Starbucks_(SBUX) http://marketbusinessnews.com/starbucks-corporation-company-information/16545 http://finance.yahoo.com/news/business-overview-starbucks-corporation-153911868.html;_ylt=A0LEVy2BY0lVqcwAyvBXNyoA;_ylu=X3oDMTEzaXJ1ODZiBGNvbG8DYmYxBHBvcwM2BHZ0aWQDVklQNTc3XzEEc2VjA3Ny

P3: Project Statement (Refined)

The Meaning of Green


My client is Positive Impact Magazine (PIM), which is a creative magazine web-based and print based in Oldsmar Florida. Their mission is to tell stories about people, places or ideas that can leave a positive impact on readers. Their creative mission is to amplify and unify the impact of creativity while communicating ideas and influences that surround us.

Target Audience

My target audience for this project are the readers of PIM magazine which consist of both males and females from various ages (mainly young adults in their early 20’s and extending to the older generation in their 60s/70’s). This would target people within the creative field or have those who have a creative drive, or even people who read PIM because they enjoy creativity and design.


I would like my target audience to achieve a better understanding of the functioning of color psychology and how color influences the human mind. I hope to achieve this by using the color green as a specific example of how it influences our minds, behaviors and also just simply its symbolic meaning and how that just like any other color will influence us in ways we are subconsciously unaware of when it is happening.


Color psychology is a very complex and subjective topic. There are many obstacles within this topic because every mind and person is different and contain different ideas and opinions. Therefore my project will not be geared toward everyone’s exact way of thinking but rather the majority of people and how green influences them in general. I understand that color influence is an influence in most cases but that specific ideas, feelings and behaviors are not all the same result.

Key Benefit

My goal after having viewers analyze my final product is to gain a better understanding for how color influences their every day life without them even knowing it. Color is a huge factor when it comes to the distinguishing different brands, and getting an overall feeling for what something is representing. It is something we often automatically use in order to obtain information about various things. I want people to look at my project and realize how green influences the average persons mind and think about how this compares and relates to their own set of ideas. Color is a very powerful element.

Support Statements/Reasons Why

I believe this is a project worth facing the obstacles because it challenges my viewers to think about something subjective and relate it to their own process of viewing things. I also find it a very appealing and interesting subject because even if my ideas don’t necessarily represent an entire set of ideas that all appeal to each individual it gives them an idea of how every person is different. In psychology each individual is different and I want people to better understand themselves and their thinking process but also how others may perceive something. Knowledge about yourself and others is a very powerful and meaningful source of information.


My tone for this project is definitely emotional. Color influence has a direct influence on our emotions, behaviors, ideas and way we perceive things. Color is used to emotionally engage with its audience and convey specific feelings or tones.


My infographic will take form of communication within the Magazine for my client. Positive Impact Magazine in print media for an article about color psychology or on their web site.

Creative Considerations

Nationalities, and regions will be combined and an overall take on the average persons ways of influence will be portrayed. However if I am able to gather enough specific information about how different regions or groups of people are influenced by green then I would love to show that in my infographic.

Unit 4 Reading

In chapter 5 The Eye and the Visual Brain the concept of sight with our eyes and how visual perception is processed with our brain is discussed. Neuroscientist, Antonio Damasio explains how visual perception works and the different concepts behind this process like illusions, peripheral vision, foveal vision, the electromagnetic spectrum, rods and cones and more. He talks about how the eye can imagine illusions and also how we prioritize images we see as a means of evolution and survival. We can then relate these concepts directly to information graphics and visualization because we know how the human eye works. This information helps us to know ahead of time what the brain will focus on first and how to apply this in a way which will allow our viewers to pick up on what we want to highlight by means of movement and pure colors for example.

In Profile 4: Hannah Fairfield Capital infographics are a highlight topic with interview questions and the importance of infographics from Fairfield’s perspective who is a graphics director at The Washington Post. She discusses her experience working in the field with people of different skill sets that work well together which include reporters, designers, database editors, and developers. In this chapter there are several infographic project examples from The Washington Post displayed and talked about with Fairfield. She talks about the importance of teamwork, her experience and ideas behind the work and what the future of the Washington Post has in store.

Linked image in relation to reading:


I chose this hotlink because it is an excellent example of an infographic about flavor combinations to try done by The Washington Post which relates to our reading in Profile 4 about Hannah Fairfields work at this company.


Linked example of excellent physical infographic:



Week 4 Prelim Crit Notes

Project One: Pescatarian Diet

My group members for project one’s prelim critique were: Alik, Mikael, Roy and myself. They were very informative and interested during our critique. I went over background, client, and my project changes. Some areas we discussed for final presentation were reasons for the the diet (religion, location, health, animal rights, spiritual or personal beliefs, ect).

We also discussed defining a focus point for my project which I decided would be an explanation of the diet itself with a food pyramid-type info graphic. A concern we discussed was having a lot of information and potentially being text heavy so I would have to find ways to condense in a readable way like using listed sections with bullet points. As far as style and colors used in my project would be brighter more vibrant colors and green because of healthy aspect.

P1 Competitive Analysis

Starbucks Coffee

For project one my client is Starbucks Corporation, an American global coffee company and coffeehouse chain based in Seattle, Washington. It was founded in 1971 as a Seattle coffee bean roaster and retail and since then the company has expanded.


Starbucks is the largest coffeehouse company in the world. It’s biggest rival being the UK Costa Coffee. Other competition are other local coffee shops, smoothie and drink shops and other major coffee corporations. Also other major corporations which serve coffee beverages are a competition such as: McDonald’s, Nestle S.A., Dunkin’ Brand Group Inc., ect.